1926 Italian Art Deco Publicity Poster by Erberto Carboni

This rare 1926 publicity poster designed by Erberto Carboni is a captivating piece of early 20th-century advertising art. Created to promote the Boschi Luigi & F.lli (Brothers) brand of tomato preserves, the poster stands as an iconic example of the vibrant visual language that defined Italian advertising during the early days of modern graphic design.

Erberto Carboni was a renowned Italian designer, recognized for his bold use of color and minimalistic yet impactful compositions. His work was instrumental in shaping modern advertising in Italy, contributing significantly to the fields of graphic design and corporate identity. Born in 1899, Carboni became famous for his sleek, futuristic designs, which perfectly encapsulated the optimism and modernity of the post-war period. In this 1926 poster, his use of strong colors—rich oranges, greens, and purples—combined with simplified geometric forms, captures attention instantly while emphasizing the freshness and quality of the product.

Boschi Luigi & F.lli, based in Felino, near Parma, Italy* was a leading company in the tomato canning industry, established in the early 1900s. The company focused on creating high-quality canned tomatoes and tomato products, which were staples of Italian cuisine. Their products were exported internationally, making them a trusted brand in the food preservation market. This particular poster exemplifies how brands like Boschi Luigi relied on artistic innovation to distinguish themselves in a competitive market, linking traditional Italian produce with modern design sensibilities.

For collectors of vintage advertising or early 20th-century Italian design, this original poster offers not only a visually stunning example of Erberto Carboni’s work but also a unique insight into the intersection of art and commerce during this era. The piece serves as a bridge between tradition and innovation, making it an invaluable addition to any collection of graphic art or Italian cultural history.

This poster is an extraordinary artifact, reflecting the best of Italian design heritage and a golden age of advertising. Its rarity, age, and association with Carboni’s illustrious career make it a highly desirable collector’s item.

The poster has a linen backing.

Measurements frame included : H.99 x W.70 x D.2,5 cm - H.38.976 x W.27.559 x D.0.984 inches

Colors may slightly vary due to photographic lighting sources or your monitor settings. 

Wear consistent with age and use.

We ship worldwide. Request a shipping quote by e-mail to tacojoustra@vintageobjects.com mentioning the piece you are interested in.

The Art work will be shipped insured overseas in a custom made wooden crate. Cost of transport to the US is Euro 245 crate included.

Pick-up by appointment only.

We are a 1stDibs Platinum dealer.